The Serbin Team
CARYL SERBIN – PRESIDENT AND FOUNDER
Caryl Serbin, RN, BSN, LHRM, President and Founder of Serbin Medical Billing, LLC, specializes in maximizing the revenue of ambulatory surgery centers (ASCs). Her company offers an innovative approach to Revenue Cycle Management. Serbin Medical Billing's premise and promise are based on the concierge concept of personalized quality service. This model may not appeal to every client, but for those ASCs who want personalized and quality outsourcing of their coding, billing and collection tasks, Serbin Medical Billing is the clear choice.
Ms. Serbin has over 30 years' experience in the ASC healthcare arena. She previously owned and operated Surgery Consultants of America (SCA), an ASC development and management company, and Serbin Surgery Center Billing (SSCB), the first ASC-specific billing company (which went on to become the leading ASC-specific billing company in the industry). SCA and SSCB serviced more than 100 ASCs nationwide. In 2010, SSCB was acquired by Source Medical, the largest ASC software company.
In 2016, following many requests from previous billing clients and Caryl's realization that there was a need for more customer-service oriented revenue cycle management (RCM) services, she launched Serbin Medical Billing. Serbin Medical Billing's management and staff have extensive experience in all aspects of RCM. Unlike most ASC billing companies, their experience encompasses far more than just reimbursement. With their background in developing and managing ASCs, they also have the clinical, managed care and compliance experience needed to fully understand and answer the challenges facing ASCs in obtaining optimum, appropriate reimbursement.
As a recognized leader in the industry, Ms. Serbin has presented extensively at ASC national seminars and association meetings, authors articles on reimbursement and related topics and contributes regularly to industry publications. She was recognized in Who's Who in the Ambulatory Surgery Center Industry and chosen as the spokesperson for AAASC to present a series of educational seminars on the changing CMS payment system and its impact on ASCs.
GEORGE KAPLINSKI – CHIEF OPERATING OFFICER
George Kaplinski, MBA, is the Chief Operating Officer for Serbin Medical Billing. He has over 25 years of experience in ASC operations and revenue cycle management. He previously worked with Ms. Serbin at Serbin Surgery Center Billing as Senior Vice-President of Financial Operations. Prior to joining the Serbin Medical Billing team, Mr. Kaplinski was Vice-President of Revenue Cycle Management for Source Medical, a provider of ASC software and one of the largest ASC revenue cycle management companies with over 150 employees.
As a member of the Serbin Medical Billing team, Mr. Kaplinski leads the day-to-day operations, working with clients and Serbin Medical Billing staff to ensure the best possible reimbursement outcomes. He also develops analytics and provides reporting for Serbin Medical Billing's clients.
Mr. Kaplinski is a graduate of Western Michigan University and obtained his Masters of Business Administration from University of South Florida.
JUDITH ENGLISH – VICE-PRESIDENT OF MARKETING
Judith English is the Vice-President of Marketing for Serbin Medical Billing. She has more than thirty-five years' experience in the healthcare industry and has worked for SCA, SSCB and Serbin Medical Billing with Ms. Serbin for more than 20 years. She has assisted in the development and management of multiple ASCs. She is the co-author of several articles and columns in industry publications and has been a featured speaker at many national ASC association meetings and seminars.
Ms. English is experienced in ASC and medical practice coding, healthcare billing and collections, compliance, HIPAA and credentialing, and is the collaborative author of ASC policy and procedure manuals.
LINDA JAYMES – CODING DEPARTMENT DIRECTOR
Linda Jaymes, CPC, COC, is Director of Serbin Medical Billing's team of Certified Coders and is certified in coding and billing by the American Academy of Professional Coders (AAPC). She has over 12 years' experience as an ASC-specific coder and prior to becoming a certified coder, she was a Surgical Technician for over nine years. Prior to working with Serbin Medical Billing, she also worked with SSCB.
Ms. Jayme's superior skills in coding and surgical experience made her the ideal candidate for her leadership role in the coding department.