About SMB

Serbin Medical Billing, LLC (SMB) is an experienced Revenue Cycle Management company based solely in the United States. Our primary objective is to provide the best coding, billing and accounts receivable management services available. SMB’s sole client focus is Ambulatory Surgery Centers (hospital joint-venture, corporate-owned or independent) and Anesthesia Providers. By tailoring our services to your needs utilizing our personalized team approach, we are able to offer you the most efficient, compliant and quality-driven outsourcing product available.


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We at SMB know that finding the right billing solution to represent your company is a choice not to be taken lightly. That’s why we offer a full range of services to satisfy your company's needs, cover the scope of your goals, and collect the maximum amount outstanding.

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About Caryl Serbin


President & founder

(Founder of First  ASC-Specific Billing Company)

Caryl Serbin, RN, BSN, LHRM

Distinguished 30+ year career introducing strategies to drive growth within intensively competitive Ambulatory Surgery Center markets — Expert in creating the vision, identifying opportunities, creating high-quality services, delivering strong revenues and profits, as well as positioning start-up and existing businesses for sustainable growth.

Recognized for establishing, growing, and managing top performing teams — skilled in recruiting, developing and leading business development and operations teams to consistently exceed goals across constantly evolving business and market environments.

Strong innovation, transformation, and growth leadership — proven success in introducing standards and operational best practices that have reduced operating expenses, improved quality and increased profit margins.


Core Competencies

  • Strategic planning
  • Team development and leadership
  • Revenue cycle management
  • Managed care contract negotiations
  • Personalized customer service
  • Assist client in marketing and growth development
  • Healthcare risk management

Career Background

Caryl Serbin, RN, BSN, LHRM, President and Founder of Serbin Medical Billing, LLC (SMB), specializes in obtaining maximum reimbursement for physician-owned and hospital joint-ventured ambulatory surgery centers through expert revenue cycle management.

Prior to SMB, she served as the Executive Vice-President and Chief Strategy Officer for Source Medical Solutions (SMS) after SMS purchased Serbin Surgery Center Billing (SCB), an ASC billing and coding company. Ms. Serbin was President, Founder and Chief Visionary Officer for both SCB and Surgery Consultants of America (SCA), a consulting company specializing in ASC development and management. She has more than 30 years of experience in healthcare with the last twenty-five years focused solely on the ASC industry.

As a recognized leader in the industry, Ms. Serbin has presented extensively at ASC national seminars and association meetings, authored articles on reimbursement, managed care negotiations and related topics and has contributed to industry publications for the past several years.* She was recognized in Who’s Who in the Ambulatory Surgery Center Industry and chosen as the spokesperson for the Natioanl ASC Association to present a series of educational seminars on the changing CMS payment system and its impact on ASCs. Ms. Serbin and her companies were listed in the top 100 companies to watch from 2003 through 2011 by Becker’s ASC Communications.