The Story of Serbin Medical Billing
Serbin Medical BillingPersonalized. Proven. Built for ASC Success.
For more than 30 years, ASC industry pioneer Caryl Serbin, RN, BSN, LHRM, has helped ambulatory surgery centers achieve stronger performance, higher revenues, and better payment outcomes. Today, Serbin Medical Billing redefines ASC revenue cycle management with a concierge-style model designed for centers that expect expertise, accuracy, and exceptional service.
A Concierge Approach to ASC Billing
Most billing companies run on volume. We run on relationships.
Every ASC we partner with receives a dedicated billing team—experienced, ASC-specific specialists who manage your center. This ensures:
Clear, direct communication
Faster issue resolution
Deep understanding of your workflows
Better, more consistent revenue outcomes
You’ll always know your team. And your team will always know you.
Led by One of the ASC Industry’s Most Respected Experts
Caryl Serbin has shaped the ASC industry for decades through leadership, innovation, and hands-on operational experience. Her past accomplishments include:
Founder of Surgery Consultants of America (SCA) — a leading ASC development and management company
Founder of Serbin Surgery Center Billing (SSCB) — the first ASC-specific billing company
National speaker, educator, and author on ASC reimbursement, compliance, and managed care
Her guidance and industry knowledge remain central to our mission: empowering ASCs to thrive in an evolving healthcare environment.
Revenue Cycle Management That Goes Beyond Billing
Serbin Medical Billing offers comprehensive ASC-focused expertise, including:
Complete ASC revenue cycle management
Managed care contracting strategies
Fee schedule development and maintenance
Compliance and regulatory insight
Front‑office workflow and business policy support
Staff education and outsourcing guidance
Clients also receive complimentary consulting because great results start with a great partnership.
Why ASCs Choose Serbin Medical Billing
Our team’s experience spans clinical operations, business office workflows, compliance, managed care, and reimbursement. This holistic understanding enables us to:
Increase collections and appropriate reimbursement
Improve efficiency and reduce staff burden
Support regulatory compliance
Strengthen financial performance
Position ASCs for long-term, sustainable growth
We’re more than a billing company—We’re an ASC revenue partner you can trust.