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Serbin Success Stories
For more than 30 years, the Serbin name has stood for excellence in ambulatory surgery center (ASC) performance. At Serbin Medical Billing, our foundation — The Serbin Difference — is built on a concierge‑style approach that delivers highly personalized, high‑quality service.
Our innovative model assigns dedicated teams to each client, ensuring seamless alignment between your business office operations and our billing expertise. This individualized support has become the preferred solution for ASCs seeking consistent financial strength and operational efficiency.
Explore the case studies and testimonials below to see how Serbin empowers clients to achieve — and exceed — their financial, compliance, and performance goals.
Ready to discover what Serbin Medical Billing can do for your ASC? Contact us today!
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How a Multispecialty ASC in Alabama Turned Its Revenue Cycle Around in 6 Months
In 2024, a multispecialty ambulatory surgery center in Alabama found itself facing a growing set of revenue cycle challenges. The center had been managing its billing in-house but staffing shortages and turnover created inconsistencies in claim submission, payment posting and follow-up. As a result, days in accounts receivable were rising, over‑90‑day A/R was increasing and claim turnaround times were slower than industry expectations.
For a multispecialty center handling cases across several surgical disciplines, these issues compounded quickly. Each day that reimbursement sat uncollected represented real money not available for operations, staff, and growth. The center’s leadership recognized it was time for a different approach and began looking for an ASC-specific revenue cycle management partner. Read case study >
Florida ASC Experiences Significant Collections Growth
A Florida, joint-venture ASC had been open for a little over two years and was not meeting financial expectations. ASC board members decided to send out a request for proposals to ASC revenue cycle management companies. See the improvements in cash flow after the ASC outsourced its revenue cycle management to Serbin. Read case study >
“I just wanted to express my sincere appreciation for having you guys on board and part of our team. It seems in three months you have been able to right the ship and we are now headed in a much better direction. In many ways, I think you may have saved this center and your efforts and results are being noticed. We look forward to a fruitful collaboration in the upcoming years. Keep up the great work! Once again a heartfelt thank you to you and your team.”
— Director, Florida Ambulatory Surgery Center
South Carolina ASC Exceeds Revenue Expectations
A group of independent physicians, who performed both inpatient and outpatient surgery at the local hospital system, decided to approach the hospital about developing a multi-specialty, joint-venture, freestanding ASC. Rather than go it alone, the partners brought in the expertise of the Serbin team. Read case study >
“Serbin has consistently delivered excellent service and results for our surgery center.”
— Administrator, South Carolina Ambulatory Surgery Center
Wisconsin ASC Experiences Increase in Revenue Stream
A Wisconsin, joint-venture ASC requested evaluation of its operations by the Serbin team. After a thorough evaluation found several areas of concern, the ASC outsourced its revenue cycle management to Serbin and achieved positive results. Read case study >
“We were worried about our ongoing survival because of poor cash flow. The Serbin model allows our center to focus on the clinical aspects of our operation while Serbin provides worry-free, compliant billing services and assists with business policies/procedures, when needed. We are experiencing increased revenues and caseload.”
— Administrator, Wisconsin Ambulatory Surgery Center
Mississippi Surgery Center Experiences Profitability Turnaround
A joint-venture ASC in a semi-rural area of Mississippi was not meeting revenue expectations. Serbin was selected by its hospital partner to evaluate business office operations. After the assessment revealed several areas of non-compliance and multiple instances of erroneous and incomplete billing of third-party payers and patients, the ASC engaged Serbin for revenue cycle management, leading to an impressive outcome. Read case study >
“Our surgery center was losing money before we partnered with Serbin. Their team nearly cut our days in A/R in half! Their expert coding was even able to double our reimbursement for some cases. These results far exceeded our already high expectations.”
— Board Member, Mississippi Surgery Center
Louisiana Surgery Center Profits from Changing ASC Revenue Cycle Management Companies
This physician-owned, Louisiana ASC engaged Serbin for revenue cycle management (RCM) services after a long-term contract with another well-known billing company failed to provide positive revenue results. The center experienced a financial turnaround with Serbin. Read case study >
"Caryl Serbin and her team are absolutely amazing. My only regret is that I did not make the change to Serbin Medical Billing sooner. I was with another billing company from 2009 through 2016. What Serbin has done with our collections and stats per case in a few short months is nothing short of a miracle. I can't praise them enough!"
— Administrator, Louisiana Ambulatory Surgery Center
Florida Surgery Center Experiences Revenue Turnaround
A remotely situated Florida ASC was struggling to maintain a steady cash flow. The governing body decided to outsource revenue cycle management (RCM) services and initiated a request for proposal to several companies. After choosing Serbin, the RCM process was streamlined and revenue increased. Read case study >
"They're not just a billing company but a valuable and trusted resource. Their coding is compliant and maximizes our bottom line."
— Administrator, Florida Ambulatory Surgery Center
Successful Payer Transition for New Jersey Ambulatory Surgery Center
A New Jersey ASC decided to transition from operating strictly as an out-of-network ASC to contracting with major payers in their area while remaining out of network with some payers. The ASC employed Serbin to handle their revenue cycle management and were extremely happy with the results. Read case study >
"Prior to contracting with Serbin, we were an out-of-network facility and using another billing company. When we decided to contract with the major payers, we moved our billing to Serbin because of its great reputation in the ASC arena. Serbin put together an awesome team for our center. The staff managed our collections process with professionalism. It was important to us that the back end of the patient's experience was as good as the patient's experience on the day of surgery. Serbin treated our patients with the same respect and professionalism as we do. The Serbin team was an extension of our business office. We had conference calls regularly with the COO and our account manager. The CEO was very accessible and involved with the overall process in determining that our team was meeting established benchmarks. Over the years we considered bringing billing in house, but financially it never made sense. There was not enough of a profit margin to take the risk to transition to in-house billing. We have stayed the course with outsourcing our billing and collections. Serbin is committed to their clients and goes above and beyond to make sure they are meeting expectations. It has been a breath of fresh air to work with a company of Serbin's caliber — a company that values customer service."
— Administrator, New Jersey Ambulatory Surgery Center
New South Carolina Joint-Venture ASC Outsources Revenue Cycle Management
A hospital-physician joint-venture ASC in South Carolina opened in a semi-rural area of South Carolina. Serbin was engaged to provide revenue cycle management from the start. Read case study >
"Serbin's consultants were thorough, attentive, knowledgeable and reliable. Due to Serbin’s extensive experience in the South Carolina market, the company was engaged to supply assistance and provide ongoing revenue cycle services.”
— CIO, Hospital Partner
New Virginia Joint-Venture ASC Benefits From Outsourced Revenue Cycle Management
Serbin Medical Billing was engaged to provide revenue cycle management services prior to the opening of a new, hospital-physician joint-venture ambulatory surgery center in Virginia. Read case study >
"Caryl Serbin and her team specialize in ASC billing and do an excellent job of communicating throughout the monthly cycle with myself and our business office manager. They were an asset during the startup process and continue to be a resource for both our business office and surgeons."
— Administrator, Virginia Ambulatory Surgery Center