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Case Study: New Jersey Ambulatory Surgery Center


This New Jersey ASC was operating as a strictly out-of-network facility. When the governing body decided to contract with several major managed care organizations, they opted to outsource the ASC's revenue cycle management to Serbin.


This center had been operating as an out-of-network facility. Due to this model, there was no personnel experienced in insurance verification or patient financial counseling. Serbin was engaged and provided the following services:


As there had been no in-house, third-party coding, billing and collections prior to Serbin involvement, the only outstanding accounts receivable were out-of-network collections from insurance companies and patients. The administrator was concerned with compliance and meeting HIPAA regulations. Within a few months after retaining Serbin, the following was accomplished:

  • Total outstanding out-of-network accounts receivable (insurance companies and patients) decreased substantially

  • Coding was optimized

  • Third-party and patient collections were completed in a timely manner

  • Significant enhanced revenue stream

Serbin also provided the following:

  • Compliance and HIPAA policies and procedures

  • Additional business office policies/procedures and forms