Who We Are
Serbin Medical Billing, LLC, is an experienced Revenue Cycle Management company operating solely in the United States. Our primary objective is to provide the best coding, billing and accounts receivable management services available. Serbin Medical Billing's sole client focus is ambulatory surgery centers (hospital joint-venture, corporate-owned or independent) and anesthesia providers. By tailoring our services to your needs utilizing our personalized team approach, we are able to offer you the most efficient, compliant and quality-driven outsourcing product available.
Caryl Serbin, RN, BSN, LHRM
President & founder
(Founder of First ASC-Specific Billing Company)
Distinguished 30-plus year career introducing strategies to drive growth within intensively competitive ASC markets — Expert in creating the vision, identifying opportunities, creating high-quality services, delivering strong revenues and profits, as well as positioning start-up and existing businesses for sustainable growth.
Recognized for establishing, growing, and managing top performing teams — Skilled in recruiting, developing and leading business development and operations teams to consistently exceed goals across constantly evolving business and market environments.
Strong innovation, transformation, and growth leadership — Proven success in introducing standards and operational best practices that have reduced operating expenses, improved quality and increased profit margins.
Core Competencies
Strategic planning
Team development and leadership
Revenue cycle management
Managed care contract negotiations
Personalized customer service
Assist client in marketing and growth development
Healthcare risk management
Career Background
Caryl Serbin, RN, BSN, LHRM, President and Founder of Serbin Medical Billing, LLC, specializes in obtaining maximum reimbursement for physician-owned and hospital joint-ventured ambulatory surgery centers through expert revenue cycle management.
Prior to Serbin Medical Billing, she served as the Executive Vice-President and Chief Strategy Officer for Source Medical Solutions (SMS) after SMS purchased Serbin Surgery Center Billing (SCB), an ASC billing and coding company. Ms. Serbin was President, Founder and Chief Visionary Officer for both SCB and Surgery Consultants of America (SCA), a consulting company specializing in ASC development and management. She has more than 30 years of experience in healthcare, with the last 25 years focused solely on the ASC industry.
As a recognized leader in the industry, Ms. Serbin has presented extensively at ASC national seminars and association meetings, authored articles on reimbursement, managed care negotiations and related topics and has contributed to industry publications for the past several years.* She was recognized in Who’s Who in the Ambulatory Surgery Center Industry and chosen as the spokesperson for the Natioanl ASC Association to present a series of educational seminars on the changing CMS payment system and its impact on ASCs. Ms. Serbin and her companies were listed in the top 100 companies to watch from 2003 through 2011 by Becker’s ASC Communications.